Top Takeaways

Position your career to benefit from AI rather than it be threatened

Explore how AI is changing our world and look out for unforeseen impacts

Apply learnings to examine AI in an ethical decision-making framework

Class Overview

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AI is changing everyone's lives and it's imperative we learn how to harness its power and make the right ethical decisions for our business and our personal lives. Maybe it will not replace all business professionals, but it will replace business professional who don't use AI. Nowhere is the rise of AI more rapid than in Marketing and in this Elective...

Available Class Formats	People Count
Facilitated Learning Best for employees who like to listen with some engagement and discussion throughout. Class Agenda	Best for teams up to 90 people

Class Durations

Flexible class lengths to meet your team’s needs.

60Mins

75Mins

90Mins

2Hours

What People Are Saying About This Class

I like the session; this course motivates me to learn more about how to use AI in my job and now I aware how to know if the content or insight the AI facilitated to me is ethically correct or not.

More About Ian Cross

Ian is a marketing professor at Bentley University and principal of Eyes Wide Open Marketing, specializing in strategic marketing consulting. He was the Director of Bentley’s Center for Marketing Technology from 2007-2020 and is now developing Customer Experience and Marketing Technology programs with Bentley’s User Experience Center. In addition, he is a stalwart of Bentley’s Executive Education programs, with a...

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Ian Cross

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