Behavior Change & Gamification

What game designers know about creating instant, lasting behaviors

Top Takeaways

Understand the deep connection between games, play, and behavior

Learn how to avoid serious pitfalls like alienation and perverse incentives

What is "white hat" and "black hat" gamification? And when to use each?

Discover your users core drives

Class Overview

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In the "Behavior Change & Gamification" class, participants will delve into the intersection of game design and behavioral science. This course explores how games can be powerful motivators and tools for influencing behavior change. Participants will learn how to thoughtfully incorporate gamification patterns into applications or processes, balancing the intricate blend of fun and technique. Through an exploration of behavioral...

Available Class Formats	People Count
Interactive Workshop Best for employees who want to talk, connect, and engage in hands-on training.	Best for teams up to 60 people
Lecture Followed by Q&A Best for employees who like to listen, absorb and ask questions at the end. Can also be a keynote or speech.	Best for teams up to 120 people

Class Durations

Flexible class lengths to meet your team’s needs.

60Mins

75Mins

90Mins

2Hours

What People Are Saying About This Class

I thought it was really good! There was lots of valuable information that can be applied by almost anyone since everyone enjoys some form of a game. The interaction with the five whys, linking the game 'fun points' to core drivers, was great. The beginning was maybe a touch slow or confusing, but overall this was great.

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Samuel L.

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