Top Takeaways

Learn the surprising unconscious side of brands
Learn the role of emotions, memory, and attention in building brands
Get practical tools to inspire better marketing

Class Overview

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The marketing world is full of myths and misconceptions around how marketing works. We think we understand consumers' brains since we are consumers with brains ourselves. But in reality, the brain tells us a misleading story - what we perceive isn't the whole truth. In this eye-opening and fascinating course, Daryl reveals the often ignored unconscious side of the brain,...

Available Class FormatsPeople Count

Interactive Workshop

Best for employees who want to talk, connect, and engage in hands-on training.

Best for teams up to 60 people

Facilitated Learning

Best for employees who like to listen with some engagement and discussion throughout.

Best for teams up to 90 people

Lecture Followed by Q&A

Best for employees who like to listen, absorb and ask questions at the end. Can also be a keynote or speech.

Best for teams up to 120 people

Class Durations

Flexible class lengths to meet your team’s needs.


More About Daryl Weber

Daryl Weber is a brand consultant, speaker, and entrepreneur whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Old Spice, and many more. ...

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Daryl Weber

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