Effective Pricing Strategy

Harnessing Psychology to Optimize Pricing and Payments

Top Takeaways

Learn the foundations of effective pricing strategy, along with specific tactics
Understand the economics of pricing, including optimizing for customer demand
Harness the deeper neuroscience and psychology of pricing and payments

Class Overview

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What’s the most painful part of any consumer experience? Unless you work in dentistry, the answer is almost certainly the payment stage. Parting with cash is a painful experience for consumers, which presents a major challenge to marketers and sales teams. Thankfully there are specific methods to reduce the pain of paying without altering the price point itself. The answer...

Available Class FormatsPeople Count

Interactive Workshop

Best for employees who want to talk, connect, and engage in hands-on training.

Best for teams up to 60 people

Facilitated Learning

Best for employees who like to listen with some engagement and discussion throughout.

Best for teams up to 90 people

Lecture Followed by Q&A

Best for employees who like to listen, absorb and ask questions at the end. Can also be a keynote or speech.

Best for teams up to 120 people

Class Durations

Flexible class lengths to meet your team’s needs.

60Mins
75Mins
90Mins
2Hours

What People Are Saying About This Class

Well-structured information, well presented, great example that helped us to fully understand the explained concepts.

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Matt J.

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