Top Takeaways

Articulate a vision for what your perfect customer cares about
Explain why your perfect customer needs your product or service
Leverage science/psychology to align your brand to your customer’s core desires
Practice developing a roadmap to implement your perfect customer strategy

Class Overview

Live Via


No customers, no business. It’s that simple. But not all customers are created equal. What if you could identify and attract the Perfect Customer? How would this impact your business? What if you could get rid of all the customers that aren’t profitable and exhaust the majority of your resources and attract those customers that love your brand...

Available Class FormatsPeople Count

Facilitated Learning

Best for employees who like to listen with some engagement and discussion throughout.

Best for teams up to 90 people

Class Durations

Flexible class lengths to meet your team’s needs.


More About Marc Gutman

Marc Gutman is an award winning storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories....

Add to Wishlist

Marc Gutman

View Profile

Contact us for more information about this class, or sign up to see more content like this to book directly.

Free Account Perks

Save your favorite classes
Full video introductions
Explore all classes and instructors
Personalized recommendations

© 2023 Electives. All rights reserved.