Top Takeaways
Class Overview
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All marketers are in the memory business. The most amazing, gripping thirty-second commercial in the world means absolutely nothing if viewers instantly forget it the second it’s over. An incredibly designed in-store experience means zilch if it isn’t remembered. By taking a neuroscientific approach to memory and marketing, we see quickly that not all consumer experiences are equally likely to...
| Available Class Formats | People Count |
|---|---|
Facilitated LearningBest for employees who like to listen with some engagement and discussion throughout. | Best for teams up to 90 people |
Lecture Followed by Q&ABest for employees who like to listen, absorb and ask questions at the end. Can also be a keynote or speech. | Best for teams up to 120 people |
Class DurationsFlexible class lengths to meet your team’s needs. 60Mins 75Mins 90Mins 2Hours |
More About Matt Johnson
Matt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes...Add to Wishlist
Matt Johnson
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