Top Takeaways

Understand the psychology and neuroscience of human memory
Harness the neuroscience of memory to design for customer impressions
Learn to make advertisements, campaigns, and other activations more memorable

Class Overview

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All marketers are in the memory business. The most amazing, gripping thirty-second commercial in the world means absolutely nothing if viewers instantly forget it the second it’s over. An incredibly designed in-store experience means zilch if it isn’t remembered. By taking a neuroscientific approach to memory and marketing, we see quickly that not all consumer experiences are equally likely to...

Available Class FormatsPeople Count

Facilitated Learning

Best for employees who like to listen with some engagement and discussion throughout.

Best for teams up to 90 people

Lecture Followed by Q&A

Best for employees who like to listen, absorb and ask questions at the end. Can also be a keynote or speech.

Best for teams up to 120 people

Class Durations

Flexible class lengths to meet your team’s needs.


More About Matt Johnson

Matt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes...

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Matt Johnson

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