All marketers are in the memory business. The most amazing, gripping thirty-second commercial in the world means absolutely nothing if viewers instantly forget it the second it’s over. An incredibly designed in-store experience means zilch if it isn’t remembered. By taking a neuroscientific approach to memory and marketing, we see quickly that not all consumer experiences are equally likely to...
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Best for employees who like to listen with some engagement and discussion throughout.
Best for teams up to 90 people
Lecture Followed by Q&A
Best for employees who like to listen, absorb and ask questions at the end. Can also be a keynote or speech.
Best for teams up to 120 people
Flexible class lengths to meet your team’s needs.
More About Matt JohnsonMatt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes...
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