Top Takeaways

Find and tell stories that reinforce desired values and behaviors
Translate corporate values into embodied organizational practices
Be inspired by galvanizing cultural artifacts, like Apple's Credo

Class Overview

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What makes Apple the most valuable company on Earth? Hint: it's not their products — it's the people and culture that create the products. Organizational culture is the sum of collective beliefs, behaviors, stories, traditions, values, and experiences. And good news! It's craftable. This class is for leaders whose teams are experiencing reorganization, rapid growth, or significant strategic pivots. Learn to craft culture-defining...

Available Class FormatsPeople Count

Lecture Followed by Q&A

Best for employees who like to listen, absorb and ask questions at the end. Can also be a keynote or speech.

Best for teams up to 120 people

Class Durations

Flexible class lengths to meet your team’s needs.


What People Are Saying About This Class

Anita is a very polished and exceptional speaker.

More About Anita Stubenrauch

Anita Stubenrauch is an ex-Apple creative veteran who worked her way from retail store employee to executive speechwriter over a 13-year career, designing presentations given to Steve Jobs, authoring Apple’s Credo, and speechwriting for Angela Ahrendts, Eddy Cue, and Tim Cook along the way....

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Anita Stubenrauch

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