The Art & Science of Persuasion

Learn how to apply the psychology of persuasion to accelerate your everyday work

Top Takeaways

Understand the psychology of influence and persuasion
Learn the 3 Basic Human Truths of change and decision making
Apply key psychological principles in your day to day role

Class Overview

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Contrary to popular belief, sales and negotiation are skills that can be learned, not innate talents reserved for a few. While many frameworks exist, the tactical skills to implement them effectively are often neglected. What do you say to open a meeting? How should you make your ask? How can you connect with people and build rapport quickly? This class...

Available Class FormatsPeople Count

Interactive Workshop

Best for employees who want to talk, connect, and engage in hands-on training.

Best for teams up to 60 people

Facilitated Learning

Best for employees who like to listen with some engagement and discussion throughout.

Best for teams up to 90 people

Lecture Followed by Q&A

Best for employees who like to listen, absorb and ask questions at the end. Can also be a keynote or speech.

Best for teams up to 120 people

Class Durations

Flexible class lengths to meet your team’s needs.

60Mins
75Mins
90Mins
2Hours

What People Are Saying About This Class

Very engaging, clearly presented ideas and examples, and great interaction! It didn't feel like a lecture, seemed to reflect deep knowledge and experience, but also made the ideas seem attainable.

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Ben W.

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