Top Takeaways

Differentiate between email marketing and CRM
Understand what makes a good email, and discuss
Learn the lifecycle of marketing automation (what to send, and when)
Get exposure to data and segmentation, and its impact
Discover the right components to test that will increase your KPIs

Class Overview

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In this course you will learn the fundamentals of email marketing and CRM. You will leave feeling encouraged and motivated to try new things with your ESP (Email Service Provider) and you'll be more equipped to right the questions and get the most out of your platform. Email as a channel is unique in its own right, as it's considered a...

Available Class FormatsPeople Count

Interactive Workshop

Best for employees who want to talk, connect, and engage in hands-on training.

Best for teams up to 60 people

Facilitated Learning

Best for employees who like to listen with some engagement and discussion throughout.

Best for teams up to 90 people

Class Durations

Flexible class lengths to meet your team’s needs.


What People Are Saying About This Class

This speaker is wonderful! I like that she had a variety of different industries included in her examples.

More About Adeola Sole

I'm Adeola, a data loving CRM consultant. I've helped a number of global brands redefine their CRM strategies. I consider the entire business scope when creating a strategy by adopting a customer first approach. When you work with me, you should expect a collaboration with transparency and consistency, with a big splash of fun! ...

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Adeola Sole

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