Jobs to Be Done
Bridging Customer Needs with Breakthrough Innovation
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Class Overview
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This class delves into the 'Jobs to be Done' (JTBD) framework, providing a transformative perspective on deciphering the genuine reasons customers buy products and services. The JTBD theory suggests customers 'hire' products to accomplish particular 'jobs' or meet specific needs, moving beyond traditional demographic or psychographic parameters. By the end of this course, you will grasp how the JTBD framework can...
| Available Class Formats | People Count |
|---|---|
Facilitated LearningBest for employees who like to listen with some engagement and discussion throughout. | Best for teams up to 90 people |
Lecture Followed by Q&ABest for employees who like to listen, absorb and ask questions at the end. Can also be a keynote or speech. | Best for teams up to 120 people |
Class DurationsFlexible class lengths to meet your team’s needs. 60Mins 75Mins 90Mins 2Hours |
What People Are Saying About This Class
Prapti was very engaging and had great insights on how to think about product design but, more importantly, on what we're actually trying to solve and for who.
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Prapti J.
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