Managing Social Media Accounts

How to Manage Brand Social Media Channels to Build Relationships & Achieve Your Goals

Top Takeaways

Develop the personas that will determine what content you post
Key principles to understand what content goes viral
Strategies for creating content that will engage audiences & achieve your goals

Class Overview

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In this session, communication professor Kara Alaimo will explain how to develop and manage the social media accounts of brands and organizations in order to create relationships with audiences, spark engagement and achieve your goals. Alaimo is an Associate Professor of Communication at Fairleigh Dickinson University, where she created the university’s program in social media. She is a former communicator...

Available Class FormatsPeople Count

Interactive Workshop

Best for employees who want to talk, connect, and engage in hands-on training.

Best for teams up to 60 people

Facilitated Learning

Best for employees who like to listen with some engagement and discussion throughout.

Best for teams up to 90 people

Lecture Followed by Q&A

Best for employees who like to listen, absorb and ask questions at the end. Can also be a keynote or speech.

Best for teams up to 120 people

Class Durations

Flexible class lengths to meet your team’s needs.

60Mins
75Mins
90Mins
2Hours

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Kara A.

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