Pitch Architecture and Storytelling

Design persuasive narratives that drive decisions and accelerate revenue

Top Takeaways

Learn a repeatable, yet adaptable framework for developing sales pitches.
Learn positioning and framing techniques that influence buying behavior.

Class Overview

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Most sales pitches don’t fail because of the product — they fail because sellers lead with it. That’s not how buyers think, evaluate, or make decisions. This course teaches you how to architect and deliver compelling sales narratives grounded in proven behavioral science and real-world application. Built and scaled at Google, and proven across thousands of sellers globally, this approach helps...

Available Class FormatsPeople Count

Interactive Workshop

Best for employees who want to talk, connect, and engage in hands-on training.

Best for teams up to 60 people

Facilitated Learning

Best for employees who like to listen with some engagement and discussion throughout.

Best for teams up to 90 people

Class Durations

Flexible class lengths to meet your team’s needs.

60Mins
75Mins
90Mins
2Hours

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David S.

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