Known For Greatness

The Communication Secret of Legendary Organizations

Top Takeaways

Why poor communication costs organizations $1.2 trillion annually
The secret communication killer that is keeping leaders small
The 3 pillars of magnetic communication: clarity, presence, and authenticity

Class Overview

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What separates a good leader from a legendary one? It’s not talent. It’s not titles. It’s communication. In this transformative presentation, former national news anchor turned executive communication coach Lynn Smith reveals the secret behind every unforgettable brand and magnetic leader: the ability to communicate with clarity, confidence, and connection. Through real-world stories—from LEGO’s near-collapse to Nike’s branding dominance—and practical exercises...

Available Class FormatsPeople Count

Interactive Workshop

Best for employees who want to talk, connect, and engage in hands-on training.

Best for teams up to 60 people

Lecture Followed by Q&A

Best for employees who like to listen, absorb and ask questions at the end. Can also be a keynote or speech.

Best for teams up to 120 people

Class Durations

Flexible class lengths to meet your team’s needs.

60Mins
75Mins
90Mins
2Hours

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Lynn S.

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